This quiz is intended to be thought provoking, not to make you feel wrong or bad. It is
important to see what discussion is generated. Please review the answers with a peer or
colleague.
1. Is diversity a problem? Yes / No
2. Is diversity the sole responsibility of the Human Resources Department? Yes / No
3. Is diversity just about race and gender? Yes / No
4. Is diversity just about minorities and women? Yes / No
5. Does diversity exclude me (because I am white/male)? Yes / No
6. Is diversity training just another fad? Yes / No
7. Is diversity just another version of EEO/AA? Yes / No
8. Corporate managers from diverse Asian-American backgrounds consistently observed
that:
A. They have benefited from positive assumptions about their work ethic and skills in
being given fair opportunities for advancement.
B. They have been discriminated against in all areas of organizational advancement.
C. They have been stereotyped as being good at technical tasks but weak in management.
D. They have been promoted to positions of managerial responsibility, but have been
excluded from areas of technical expertise.
9. According to the 1991 Glass Ceiling Report by the US Department of Labor, those few
women and minorities who were in higher positions were almost always in:
A. Line positions such as operations and production.
B. Line positions such as sales.
C. Staff positions such as human resources and public relations.
D. Temporary positions.
10. If you wanted to reach a target market of English-speaking Filipino communities in
Northern California, which of the following publications would you call?
A. Asian-American Journal
B. Asian Journal
C. Hispanic Magazine
D. None of the above
11. Eighty-one percent of employers offer dependent care account benefits that allow
employees to annually set aside up to $5,000 of their pre-tax pay towards child or elder
care. The percentage of employees who make use of that benefit is:
A. 90%
B. 76%
C. 49%,
D. 23%
E. 5%
12. In 1967, women represented 2.6 percent of MBA graduates. In 1992, women made up
approximately:
A. 10% of MBA graduates
B. 50% of MBA graduates
C. 30% of MBA graduates
D. 65% of MBA graduates
13. The largest segment of Hispanics consists of members of which community?
A. Puerto Rican
B. Cuban
C. Mexican
D. Others
14. According to the recent survey of executive women in industrial and service
companies, women identified their greatest professional obstacle as:
A. Personal vs. professional trade-offs
B. Convincing others of their ability
C. Limited education
D. Lack of managerial experience
E. Lack of confidence
F. Sexism
15. Which of the following Hispanic subgroups has the lowest percentage of consumers
who say they don't speak English very well?
A. Mexicans
B. Central-Americans
C. Cubans
D. Puerto Ricans
16. A large majority of the African-American community has been shown to prefer the
term:
A. Black
B. African-American
C. Negro
D. Person of color
17. The percentage of women among Americans with assets of $500,000 or more is
approximately:
A. 10%
B. 25%
C. 40%
D. 65%
18. Which airline had a Director of Gay and Lesbian Marketing?
A. United
B. Delta
C. American
D. Continental
19. Studies reveal that in a comparable job, women earn:
A. One dollar for every dollar that a man earns
B. 80 cents for every dollar that a man earns
C. 40 cents for every dollar that a man earns
D. 70 cents for every dollar that a man earns
20.In providing natural gas service to a Hispanic consumer, which is one of the first
questions a public utilities manager needs to ask the customer?
A. What is your experience with gas delivery?
B. Are you foreign born?
C. Can you identify a gas smell?
D. Do you know where the shut-off valve is?
21. By the year 2000, the US Census Bureau estimates that the largest minority group in
the United States will be:
A. African-Americans
B. Hispanic-Americans
C. Asian-Americans
D. European-Americans
22. From 1980 to 1992, the percentage of women in the top 20 jobs in Fortune 500
companies increased from:
A. 10% to 35.5%
B. 1% to 7.5%
C. 20% to 41%
D. 10% to 16.5%
23. When developing an ad campaign for Hispanics, what are the most important
considerations to keep in mind?
A. Make sure the ad shows people in a group or family setting
B.Emphasize aesthetics, deliciousness, beauty, music, etc.
C. Show emotion
D. All of the above
E. A and C only
24. According to the US Census Report, the percentage of households in which no adult
speaks English fluently is approximately:
A. 42%
B. 23%
C. 12%
D. 7%
E. 3%
25.In the 1990-1991 recession, a net job loss was experienced only by:
A. Hispanics
B. Women
C. African-Americans
D. None of the above
26. Between 1990 and the year 2005, the labor force aged 16 to 24 is expected to grow
approximately 14%; the labor force aged 25 to 54 is expected to grow approximately 17%;
and the labor force aged 55 and older is expected to grow:
A. 11%
B. 27%
C. 36%
D. 43%
27. One of every four businesses is owned by a woman. True/False
28. Women-owned companies exceeded $1.4 trillion in sales in 1995. True/False
29.The Federal Family and Medical Leave Act expands the definition of parent-child
relationship to include:
A. Gay and lesbian partners
B. Anyone who took the place of a parent
C. Biological parent only
D. Aunts or uncles who live nearby
30. When women in the workplace communicate with men, women tend to prefer to stand:
A. Closer to the man than he would prefer to stand from her.
B. Further from the man than he would prefer to stand from her.
C. The same distance from the man than he would tend to stand from her.
31. Between 1971 and 1995, the number of women business travelers rose by
A. 15%
B. 20%
C. 30%
D. 40%
32. According to the National School Boards Association's study released in December,
1993, the region of the country that contained the most integrated school was the:
A. Northeast
B. Northwest
C. South,
D. Midwest
E. Southwest
F. Far West
33. As of November, 1993, minorities constitute 44% of the total workforce. The
percentage of minorities in top-level executive jobs, however, is:
A. 12%
B. 9%
C. 5
D. 2%
34. The percentage of the 31 million African-American consumers who feel that most
commercials and print ads are designed for European-Americans is:
A. 20%
B. 30%
C. 50%
D. 60%
35. Which ethnic market has the greatest amount of purchasing power?
A. Hispanic
B. African-American,
C. Asian-American
D. Native-American
36. The Hispanic/Latino Population is growing how many times as fast as the general
population and represents how much in purchasing power (annually)?
A. 2x as fast - $50B (billion) in purchasing power
B. 3x as fast - $75B in purchasing power
C. 4x as fast - $125B in purchasing power
D. 5x as fast - $170B in purchasing power
37. Which market segment opened the largest number of new businesses?
A. Women
B. African-American
C. Asian-American
D. None of the above
38. Which market segment showed the greatest growth in advertising spending?
A. Hispanic
B. Gay
C. African-American,
D. Women
39. African-American purchasing power is approaching how much per year?
A. $195B
B. $215B
C. $300B
D. $350B
40. By the year 2000, approximately what percent of the work force will be women?
A. 44%
B. 47%
C. 52%
D. 56%
41. By the year 2005, what percent of those entering the workforce will be women,
people of color, and immigrants?
A. 85%
B. 76%
C. 68%
D. 57%
E. About half
42.Today, 53% of the workforce include people of color, women, and immigrants?
True/False
43. According to the Census Bureau, the percentage of families headed by married
couples changed from 1970 to 1995 by these amounts:
A. 58% ('70) to 73% ('95) - increased
B. 64% to 78% - increased
C. 81% to 81% - stayed constant, no change
D. 87% to 78% - decreased
E. 73% to 58% - decreased
44. According to the Census Bureau, the percentage of households made up of married
couples with children changed from 1970 to 1995 by these amounts:
A. 45% ('70) to 51% ('95) - increased
B. 37% to 46% - increased
C. 40% to 40% - no change, stayed constant
D. 46% to 35% - decreased
E. 40% to 25% - decreased
45. According to the Census Bureau, the number of households made up of five or more
people went from:
A. 1 in 10 ('70) to 1 in 5 ('95) - increased
B. 1 in 5 (20%) to 1 in 10 (10%) - decreased
C.30% of households - no change, stayed constant
46. U.S. West, a 14-state telecommunications company, launched a bilingual operations
site for Spanish-speaking customers
A. 2 years ago, B. 8 years ago, C. 13 years ago
47. The majority of customers who have emigrated from Mexico would expect to pay their
telephone service by
A. Sending a personal check through the mail
B. Going to the telephone company office in person and paying by check
C. Going to the telephone company in person and paying cash
48. Since 1990, Black consumer spending has increased nationwide by
A. 38%, B. 54%, C. 89%
49. Which consumer group has just been targeted by a new magazine claiming to service
the "largest minority market in America"?
A. Persons with disabilities
B. Aging baby boomers
C. Multiracial teens
50. How many languages does the Vancouver, British Columbia, Canada, include in its
multilingual collection for patrons?
A. 6, B. 15, C. 24
BONUS QUESTION:
How many points are on the crown of the Statue of Liberty and what are their
significance?
(The answer is not 13.) I heard this on my last Value-Jet flight and I was the only
weirdo on the flight with the answer (they gave me a yellow plastic V.J. cup--a
collector's item now!)
The Answers
To receive the answers to the Diversity IQ Quiz, the Global Diversity Quiz and the Gender
Equity Quiz including sources and discussion points, please enter our Diversity
Bookstore. Sorry, we are unable to fax answers to you; there are no exceptions to this
policy. You will receive the answers to this quiz as well as some bonus articles and
materials. Thank you!
License permitting you unlimited use of the Diversity IQ Quiz,
the Global Diversity Quiz, and the Gender
Equity Quiz and the answers for each within your site is also available at the
Diversity
Bookstore.
We now offer an intranet version too.
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