Diversity Marketing
|
Ignore these data, and free-market economic forces will crush you.
Are you armed with the marketplace knowledge you need? How will you be able to respond
to changes? This concise booklet is a great place to start.
Even more helpful when used in combination with,
"Before
You Can Understand Others, You Must Understand Yourself."
Did you know?
- Whites
make up 74% of the U.S. population today. By 2050, the projected percentage of whites is
53%
- By
2050, the percentage of Latinos is expected to double, comprising 25% of the U.S.
population.
- Another
"high growth" group is people over age 55, growing at a forty percent growth
rate from 1990 to 2000.
- If you
want to sell things and go where the growth is, about half of your market will be people
in their 50s, and the other half will be the Hispanic and Asian populations.
What do these demographics mean for your company? This
workbook includes a compilation of useful statistics and projections complete with
guidelines for preparing for a diverse workplace. (Item 114)
|
